MyHeritage adds image enhancement as premium offering

MyHeritage released its MyHeritage Photo Enhancer, a new feature bringing “blurry, low-resolution or low-quality photos into sharp focus.” A specialized technology enhances photos to produce high-definition results. The MyHeritage Photo Enhancer takes old or blurry photos and increases their resolution so faces appear well defined. Deep learning technology licensed by MyHeritage powers the tool, the company says. The technology works on black-and-white and color photos. The original photos remain intact and are not changed by the enhancement process;  separate versions are created alongside the originals.

“The MyHeritage Photo Enhancer joins a robust suite of technology-based features on MyHeritage that help people around the world connect with their family history in new and meaningful ways,” says Gilad Japhet, founder and CEO, MyHeritage. “Following the recent success of our photo colorization feature, we saw photo enhancement as a natural next step. We are thrilled to integrate this technology into our family history platform. This addition makes MyHeritage the best platform for uploading, enhancing, as well as sharing historical photos, bar none. It also makes genealogy fun, as it should be.”

The enhancer feature is available on the MyHeritage platform as well as MyHeritage’s free mobile iOS and Android app. MyHeritage differentiates enhanced photos from originals by placing an embossed magic wand symbol in the bottom left corner of enhanced photos.

In addition, the MyHeritage Photo Enhancer is a freemium feature on MyHeritage. Users can enhance 10 photos for free. After that, the continued use of the feature requires a subscription.